We aim to find the actual best way, not just the accepted way. Strip out dogma and convention. Question inherited wisdom. Get down to first principles – what actually matters, what actually works. Then build from there.

Focus doesn't mean one thing total. It means one thing at a time, done completely. Each venture gets deep attention within its domain. No bleeding between them, no half-efforts, no dilution. When we're in, we're all in.

We deliver benefits, not features. Real problems solved. Real value created. Real outcomes that matter. Ideas are theoretical. Features are technical. Benefits are what people pay for. We deliver.

A third of life is work. Might as well enjoy it. We take the output seriously – what we build, what we ship, what we deliver. The process? That's where we mess around. Experiment, break things, follow weird ideas. Play produces results just as well as grinding does, and it's a hell of a lot more fun.